• How to Get Your CEO Involved in Your Content Marketing
    [March 18, 2016] You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won’t sit and crank out a blog post despite repeated kind suggestions. Sound familiar? You’re not […]
  • What every successful business owner knows
    [February 22, 2016] In no particular order: People buy what they want. Not what they need. Webinars carry a huge amount of negative baggage. If you want to use video marketing, call it something with a less sleazy connotation. People buy for their reasons. Not yours. Find new products for your customers or clients. It’s faster and more […]
  • A Simple Model to Measure and Improve your Leadership Skills
    [January 18, 2016] If you’re a founder, leadership is probably a topic that runs through your head every single day. The success of your company is directly related to your ability to lead. We’ve seen companies live and die by their leadership. We’ve also seen all different kinds of leaders…good, evil, outgoing, soft-spoken etc. So it begs the question, […]
  • Why Your Employees Are Your First (Or Last) Advocates
    [December 21, 2015] The days are long gone in which employees might complain about their job to those closest to them. Now, in addition to privately complaining to their families and friends, your employees can broadcast their dismay from the rooftops of every social media channel. The landscape of employee advocacy has shifted and to no one’s surprise, […]
  • The employee tech experience: The chasm between personal and professional tools grows
    [November 19, 2015] Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. Today, there’s more […]
  • 12 Reasons You Should Attend Conferences
    [October 12, 2015] There are so many great ways to learn and sharpen your skills these days: you can read blogs, listen to podcasts,  watch how-to videos on YouTube, and attend webinars, just to name a few. Why bother with the time and expense of an in-person conference or workshop?  If that’s your attitude, then you may be […]
  • 5 Simple Ideas That Can Massively Improve Your Business
    [September 14, 2015] I jotted a few ideas down earlier, for an article I’m writing. I thought you may find them interesting. So, I’m sharing them with you.
  • The challenges of helping C-level executives communicate with rank-and-file employees
    [August 17, 2015] A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. If you read Bernoff’s blog with any regularity (as I do), you probably picked up on the fact that he wasn’t a big fan of the language […]
  • Business owners: Don’t mistake silence for satisfaction
    [July 13, 2015] In business, we need to ensure we don’t mistake silence for satisfaction. Why? Because many people, perhaps most people, dislike confrontation. So, when they experience an average or even below average service, rather than complain they will simply say nothing.
  • Employee engagement impacts brand experience
    [June 8, 2015] How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience?
  • The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles
    [May 11, 2015] About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective.
  • Here’s a tactic to turn your challenges into breakthrough results
    [April 13, 2015] If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you. Jennifer, not her real name, emailed me yesterday to book a one-to-one “pick my brain” session with me. [If you read my work via email, you won’t know what that […]
  • Why aren’t more company leaders publishing on LinkedIn?
    [March 16, 2015] The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). I came upon this post from Dustin McKisson, vice president at something called First Resource. It’s a familiar story.
  • Employees are as or More Important Than Customers
    [February 20, 2015] In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have […]
  • Internal Social Business for Leaders series: 1. Your profile
    [January 22, 2015] One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it.
  • Business owners: How to enjoy your best year ever!
    [December 29, 2014] Your past does not equal your future. With a few improvements, it’s possible to elevate your business to a whole new level — which is what today’s post is all about.
  • 12 Things every business owner should know!
    [November 24, 2014] Here are 12 pieces of advice I wish someone had told me, when I started out in business. I hope you find them useful.
  • Talking Points Podcast: Do CEOs really need social media profiles?
    [October 27, 2014] It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign.
  • 4 Things Every Company Should Know About Google
    [October 6, 2014] Every business owner knows that being at the top of a Google search is worth real money, but most businesses are in the dark about how Google chooses whom to place in those coveted top positions. The precise formula of how search engines work is a trade secret that is ever-changing and probably near impossible […]
  • Your Workforce is Disengaged: Here’s What To Do About it
    [September 15, 2014] Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to […]
  • 7 Habits of highly successful leaders
    [August 25, 2014] Over the years, I’ve been fortunate to work with some incredible leaders. Here are 7 habits, which are common to all of them:
  • Social media marketing’s forgotten audience: The employee
    [August 4, 2014] When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think most companies see employees as a conduit to selling and raising awareness for the firm.
  • Your business is telling you something. Are you listening?
    [July 14, 2014] My good friend Jon emailed me this morning. He’d just used a new designer for a project and was so impressed with her work, that he wanted to show me what she did. He also said she was great to work with and recommended her to me.
  • 2 Powerful questions every business owner needs to ask`
    [June 10, 2014] Here are 2 powerful questions, to keep your business moving in the right direction.
  • Why You Should Give Up on Collaboration
    [May 13, 2014] We have no budget Managers don’t support the project It’s taking too long