Your Corporate Reputation Is At Risk

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02.15.06

Your Corporate Reputation Is At Risk

By Andy Beal

If you're still not monitoring what is being said about your company, maybe this chilling article in The Economist will be your wake-up call.

In the blogosphere, however, a corporation's next big critic could be anyone. He might be an angry customer or a disgruntled employee-though that sort of tie to the company is not essential; nor does he need lots of industry experience or lengthy credentials to be a threat. All a blogger really needs to devastate a company is a bit of information and plausibility, a complaint that catches the imagination and a knack for making others care about his gripe.

$100+ million in advertising and branding for one year can be nullified by the voice of a single blogger. Scary huh?

Via Rubel.

About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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