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The Science of SEO
These days, search engine optimization is almost as vital to online business as the internet itself. If a consumer in need of widgets, searching for “widgets” using ...
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Disuk Co-Founder on Protecting Data From Outsourcers
It is quite clear that most people in the UK understand that our banks' call centers are outsourced. But we would like to see regulations similar to those in California brought into the UK, requiring banks whose data has been exposed to notify all affected customers immediately (even if their accounts haven't been...
British mapping agency takes on Google Maps
Ordnance Survey, the United Kingdom's national mapping agency, is opening up some of its secret code to allow software developers to create Google Maps-style mashups. Dubbed OpenSpace, the project will initially launch as a closed beta test with up to 12 volunteers and will run for around three months before the Ordnance Survey (OS)--one of the world's largest map...
Gloom as Intel plans to close Cambridge lab
Intel has announced it will shut the research laboratory it was running in conjunction with the University of Cambridge, as part of the company's current drive to cut costs.
The chipmaker has a policy of not disclosing the numbers of staff members employed at its research facilities, but it is understood that around 15 full-time...
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11.08.06
PRWeek Releases Annual CEO Survey
By Shel Holtz
I just got word by email that PRWeek has released its annual CEO survey, this year looking less at communications and more at "the issues and information that impact corporate strategy."
The PRWeek story suggests that the factors a CEO considers when making decisions "is a combination of information and experience, advisors and gut instinct, and PR pros have a critical role to play in this mix."
I haven't had a chance to go over the story-and won't for a bit, since I'm about to go deliver a talk-but the email I received from Tim McHugh at Plesser Holland (handling PR for PRWeek, I guess) points to these findings:
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The search for talent is the biggest challenge for CEOs. (No surprise here-CEO Magazine's annual survey always has recruiting and retention as a top CEO concern.)
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77% of CEOs feel that digital/online strategy is important to the organization's overall plans, but only 8% of CEO's have blogs, and only 19% say they will start their own blog in the next two years.
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77% of CEOs rank developing current customer relationships as one of their highest priorities, even above bringing in new business-addressing shareholder needs comes in last.
Have a look. When I get a chance, I'll update this post with some observations.
About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications. As a professional communicator, Shel also writes the blog a shel of my former self.
EuroBlog Survey For 2007
By Neville Hobson
Last year's EuroBlog 2006 survey gave an overview of who in the communication profession in Europe is using blogs and for what purpose.
The most interesting result to me was how survey respondents saw the opportunities for and from blogs, with the top result showing PR agencies as wanting to "be cool" through their being seen to adopt leading-edge technology.
I wonder what the results would look like a year later.
A good chance to find out as the EuroBlog 2007 survey was launched on Monday:
If you are a Public Relations or Communications practitioner and working in Europe, please take part in this survey and share your opinion on the impact of weblogs and social software on public relations and communication management. This is a non-for-profit research project by EUPRERA, a community of leading researchers in PR from universities and institutions from more than 30 countries.
This survey inlcudes some great questions on other aspects of social computing, not only about blogs.
The survey is online until November 30. Doing it will take ten minutes or less so it's easy to add your voice.
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly an independent communication practitioner helping companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers. Visit Neville Hobson's blog: NevilleHobson.com.
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