| Recent
Articles |
TalkTalk is UK's worst broadband provider
Customers have voted TalkTalk and NTL the worst UK broadband providers, as customer satisfaction falls across the industry with more people switching ISPs, according to annual rankings by research company JD Power and Associates. Telewest came out top of the..
New Car Auction Service For Users of eBay Motors UK
With the introduction of the new "07" car number plate on 5th December 2006, commercial and private car owners will trade in or auction older cars on eBay Motors for a brand new spanking version according the...
It's a big week for UK broadband TV
FINALLY, UK TV broadcasters have managed to get their thumbs out of their asses and start offering some form of broadband telly services. The only questions are whether they are any good and are they needed?You must remember that these services have been...
|
|
 |
|
12.06.06
Online Ad Growth Higher In Great Britain Than US
By Andy Beal
The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it's outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend - more than twice the percentage in the United States.
While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.
...British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.
When your country fits into Texas - probably more than once - everything is national. While the U.S. is fragmented by regions - local TV stations, radio, newspapers - the U.K. relies more heavily on national audiences.
The
Premier Event for Search Engine
Marketing & Optimization - Register
Now |
|
Once curious downside, that I've not seen mentioned before, is that as the percentage of online advertising grows, the overall amount spent on advertising reduces.
Growth in spending on advertising and marketing services is set to slow to 0.3 percent this year, according to Group M, after growth of 4.3 percent last year and 6.7 percent in 2004.
It makes total sense - the cost to advertise online is cheaper - but it's the first time I've seen the theory actually play out in practice.
Here's a graph showing the growth of Britain's online advertising, compared to America's.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
