•  Trust: While this may seem pretty much like common sense and rather trivial, I cannot stress enough how important this particular reason is for every weblogger out there who would want to be somewhat successful and draw a loyal, engaging and unconditional audience each and every single time. So as a CEO doing ghost weblogging, how are you going to keep high up that trust if right away people sense that it is not your own words they are reading but that of someone else's. I can imagine how some people would say that there are plenty of other folks out there writing speeches, press releases, and whatever other articles for CEOs, so they could also actually act as ghost webloggers. Why not?

Do you really think so? I am not so sure. We are talking about a new method of reaching out, i.e. through weblogs, where relationships and connections between webloggers and an audience are key primary successful factors of interesting and relevant conversations that will keep the weblog, and the weblogger, true to its (And his) own cause. Having a ghost weblogger weblogging away for a CEO is just going to damage all of that and right from the start. Let's not forget how much effort and energy we all get to spend on improving our trust levels with others and how little you actually need to destroy it all in a split second. And for good! Is it really that worth while?

•  Authenticity - the real you: Yes, another rather trivial reason, I know, but ever so accurate about the power of the weblog out there that I just couldn't help mentioning it over here as well. Whenever someone decides to dive into the world of the Blogosphere they all do it, because they want to show the real self, their own authentic personality, their own unique and special weblogging voice and style while engaging in different conversations sharing whatever knowledge.