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08.01.07
Affiliate Summit Invades UK
By Andrew Wee
For the first time in its history, Affiliate Summit will be travelling outside the continental US to the UK and I had an opportunity to find out more about the event from Affiliate Summit co-founder Shawn Collins.
Founded in 2003, Affilaite Summit brings together affiliate marketers, affiliate networks, vendors and merchants. The event has been going gangbusters with this year's Affiliate Summit West and Affiliate Summit East nearing or breaching the 2,000 attendee mark.
I had a chance to talk to Shawn about the upcoming Affiliate Summit UK. Aside from a June 2004 Affiliate Summit held on a cruise ship from New York City to Halifax, Nova Scotia, Canada, this'll be the first time Affiliate Summit's heading outside of the continental US.
Andrew: Hi Shawn, how did you pick the UK? Are you seeing a lot of growth in the affiliate marketing industry there?
 Shawn: We were seeing a significant percentage of our attendees come from the UK, so they indicated to us that there was a demand for an Affiliate Summit that was local for them. I can't speak to the growth of their affiliate marketing industry, but we're seeing an increasing percentage of our audience come from the UK.
Andrew: What're the highlights of AS UK? How's it different from ASW and ASE.
Shawn: The keynote is Linus Gregoriadis, Head of Research at E-consultancy, and then we'll have six breakout sessions and some structured networking.
It's different from the US shows in that the US events run three days and this one will be just one. Also, it's significantly lower in price in the UK, and a smaller, more intimate crowd.
Andrew: Do you see different behavior among US and UK affiliates and affiliate networks?
Shawn: I just had Malcolm Cowley from buy.at on the Affiliate Thing podcast, and he laid out the differences. [Check out the Affiliate Thing podcast: The British Invasion: Affiliate Style!]
Continue reading this article.
About the Author:
Andrew Wee is an Asia-based Internet Marketer focused on blogging, social traffic generation and affiliate marketing. Previously rated as one of Asia's top technology journalists, Andrew covers breaking news and industry developments at WhoIsAndrewWee.com
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