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11.30.07
Asset Development Through Domain Buying
By Brian Turner
I've been buying sites/domains of late, and already wasted money doing this, so I thought I'd pass on a few tips with regards to buying a website or domain name.
The reason for buying sites and domains should be obvious: asset development.
There are so many reasons why asset development can be useful:
- capturing mindshare
- lead generation
- link development
- revenue diversification
- market expansion
and so on.
Ultimately, the larger your asset base online, the more of a web presence you have to leverage.
This is going to be incredibly useful if you are trying to get a strong foothold in any particular vertical, especially if you are looking at long term asset development.
For example, I am looking to develop a long-term presence in a variety of niche verticals, but I need to invest in this process now to create a long-term platform because the windows of opportunity on the internet are closing.
That means buying up assets either as stand alone's or else to merge with existing projects.
It doesn't matter whether you're buying an established site or an expiring domain, the most valuable asset is one with a positive history.
That means they've got a good history of publishing content online, have developed some natural links, and had no problems being indexed.
To do this I use a few simple free online tools:
1. Google Cache - existing sites must have a Google Cache, which you can check via IE with a Toolbar install, or else via a search for the domain name in Google. A site with no cache isn't likely getting indexed, which suggests either:
i. The site has been banned by Google
ii. The site hasn't enough links for decent indexing
Continue reading this article
I'm a SEO & business consultant in the UK, specialising in SME's and start-ups.
I run Platinax Internet as a free resource for small business trying to get the best out of being online and offer internet management services from my main company, Britecorp.
In my spare time I'm an aspiring science fiction and fantasy writer, and currently live with my family in the Highlands of Scotland.
Contact Brian
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