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12.21.07
Don't Throw Out the Social Media Rulebook Yet...
By Brian Solis
...use some of it as a reference guide instead.
I have to hand it to Chip Griffin. His recent post, "Throwing Out the Social Media Rulebook" is thought provoking to say the least.
In his post, Griffin assertively proclaims, "I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be."
I like it.
I agree with the premise.
I found however, that many of the reasons aren't grasping the full story of "why" some of the rules do or do not make sense. I think I know what he was trying to say, but it wasn't coming through in the post. And, since we're migrating through times of debate and confusion among the general marketing community, it's important to tell a balanced story.
If it's to get people thinking, then mission accomplished. Like I said, I absolutely agree with the premise of his discussion.
If it's to tell people to break the rules, hey, go for it. Rules, what rules? We don't need no stinking rules.
I've only offered recommendations and guidelines based on the work that I've done to help steer people away from making asses out of themselves and the companies that they represent.
Rather than speculate however, I asked Griffin via twitter what he wanted us to walk away with after reading his post.
He updated his story with the following statement, “I hope what people take from my comments is that we should encourage even baby steps and small words in the social media space and not get caught up as much as many of us do with being quick to criticize lack of adherence to all of our ideals.”
Amen.
Baby steps are all steps in the right direction.
The only reason I'm writing this post, is to offer an extension to the discussion
he started. It's my way of helping people find resolution, answers, and direction
somewhere in the middle...
Continue reading this article
Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.
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