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12.04.08 How To Decide If Social Media Is Correct For You  By Patricia Skinner Have doubts about how useful social media can be to you? Let's get right to the main reasons why social media may not be right for you personally: • You hate publicity • You have something terrible to hide • You are too busy being a star to bother with networking • You're less than ten year's old or over 100 • You already have too many customers • You're dead Seriously, there are very few situations where a social media profile will not be of some use in your business or private life. Pushed for time? Social media can be very time-consuming and this makes some people hesitant to get involved: hey we all have very limited time resources. But the truth is that more and more social media channels are churning out mobile options to make things as easy as possible for users and service companies are getting onto social media in an effort to better serve their clientele. City Search is just one example of this move to mobility and social media. Twitter, Plurk, Facebook and many other sites have had mobile options for some time now.
While there can hardly be a teenager in the universe who doesn't consider social media a vital part of life, there is still an element of the rest of us that resists the move to online socializing. While you may resist it, you probably won't be able to stay out of it forever, so perhaps it's better to get in there now. Networking for everyone After 'create a business plan' most business coaches next advise entrepreneurs to network, network, network. Everywhere we look in business, marketing and branding resources we see that the advice to network figures pretty highly. Social media provides a medium where you can network to your heart's content from wherever you want and at no cost or inconvenience. Because social media has received such a huge amount of buzz recently, as it continues to grow exponentially like some out-of-control virus, perhaps too many companies feel that they simply have to join everyone else on FaceBook, Twitter and MySpace (to name a few). You can read more about the results of this conundrum in an SEOmoz article on Social Media by Rebecca. Says Rebecca: Both Brian and The Office taught me (in both a pointed and comical way) that before diving into something as time-consuming as social media, you need to ask yourself the following questions: Continue reading this article. About the Author: Patricia Skinner is an SEO consultant who writes "SEO Buzz for Your Business" content for picky website owners. Patricia is a guest writer for Marketing Pilgrim. |
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