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01.07.09 Always Keep Your Stakeholder Up To Date  By Andy Beal Without an official statement from your company, your stakeholders will often fill the void with rumor and speculation. I've lost track of the number of times I've recited the above statement at conferences, on client calls, and in blog posts. For many businesses, it's the one truth that finally gets them to embrace a radically transparent culture. The latest to realize this truth is Apple.  For
many months speculation and rumor have circulated about the state of Apple CEO
Steve Jobs' health. That speculation hit a crescendo when it was announced he
would not keynote the upcoming Macworld conference. The chart opposite demonstrates
just how much that has effected Apple's stock price.
 So what could Apple and Steve Jobs do? There really was only one answer-and keeping quiet, was not it. In an rare open letter to Apple stakeholders, Steve Jobs is transparent about his state of health. Yes, he's sick-and clearly he's not comfortable talking about it. But, by being radically transparent, Jobs has revealed that the state of his health is not anything serious-leaving employees, customers, and investors with the confidence that Jobs will remain as the CEO of Apple for the foreseeable future.Here's Jobs' open letter: Dear Apple Community, For the first time in a decade, I'm getting to spend the holiday season with my family, rather than intensely preparing for a Macworld keynote. Unfortunately, my decision to have Phil deliver the Macworld keynote set off another flurry of rumors about my health, with some even publishing stories of me on my deathbed. I've decided to share something very personal with the Apple community so that we can all relax and enjoy the show tomorrow. As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors. A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my #1 priority. Continue reading this article. About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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