Salesforce Makes Radical Changes To The Way Companies Work Together

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03.12.10

Salesforce Makes Radical Changes To The Way Companies Work Together

By Robert Scoble

Marc Benioff, CEO of Salesforce, has been using the bully pulpit over at Techcrunch to tell everyone that how we work together is about to radically change to be more like how we are able to share photos and fun things with each other over on Facebook. He's right, but I'm not sure yet Salesforce is really going to be the one to lead us into this new world.

He recently told me what Salesforce is trying to do with its entry into this space, Chatter, and I got a separate demo of Chatter's newly shipped beta on video. You should watch both of those to get up to speed on what Salesforce is trying to do.

Other companies like Yammer, SocialText, Jive, SocialCast, and others have actually been doing the harder foundational work here of trying to convince us all to bring socially collaborative services into our workplaces. Yesterday I sat down with Yammer's CEO, David Sacks, and talked about the industry and what Yammer is doing (Yammer was first to bring microblogging streams inside corporate firewalls and won TechCrunch 50 two years ago because of that).

I've been going around this enterprise world trying to understand it. I recently visited SocialCast and talked with CEO Tim Young about how he sees this revolution taking shape (and how he views Salesforce's entry into it). In the interview you'll hear Tim tout his advantages: that SocialCast is runable both on its servers, but can also be run on your own servers inside your firewall, or on your own infrastructure. Enterprises in healthcare, pharmaceuticals, and banking will want to do this and won't go with the Google or Salesforce model of "run it on our servers, they are safe, promise."

I also talked last week with SocialText's founder, Ross Mayfield. SocialText was the first company into this new "Enterprise 2.0? space and they just shipped a new version that has a much broader range of applications than SocialCast or Salesforce has (spreadsheets and wikis, to name two) that are integrated deeply into its socially collaborative streams. Companies that want a complete set of applications should look at SocialText.

Continue reading this article.

About the Author:
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development.

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