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June 29, 2010
PR Will Lose Without An Established Social Media Presence
By Kevin Dugan
A few weeks ago, I was interviewed on CNN by Josh Levs on one small facet of BP Oil's disaster -- online communications.

Immediately following the interview, I wanted to do a follow-up post. And I was overwhelmed by the amount of potentially relevant links as the story continued to unfold. But this AP article in Sunday's news makes me assume the point I wanted to make is still worth posting.

BP Lost PR Control Before the Oil Spilled.

Here's an excerpt from the interview to underscore my point.

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