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Better Understanding The Business Effects Of Social Media Strategies By Jacob Morgan I've been giving this some thought lately as over at Chess Media Group (CMG) we are gearing up for our new website launch which also means finalizing our list of our core service offerings. There are a lot of "social" words people have been using lately such as social media, social business, enterprise 2.0, and social crm (and perhaps you can think of others). I'm not going to define these terms for the world but instead I'm going to tell you what I think about these terms when I hear them and what Chess Media Group is thinking when we discuss these terms with clients, partners, and vendors. Within the past few years "social media" was the term that everyone was using to describe strategies that were developed around social channels such as Twitter and Facebook. Continue Reading

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