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August 27, 2010
How To Select A Successful Domain Name
By Pat McCarthy
What's in a name and domain name? Enough that it can mean the difference between success and failure. However, it can also not matter at all, but why would companies put themselves behind the 8-ball with a bad name and domain name right off the bat?

Recently I'd been working through a lot of different startup ideas so naming and available domain names has been on my mind. I stumbled across a question at Quora(fantastic site) that asked what characteristics should someone look at when choosing a domain name for a new business. I answered the question there, but also thought I'd share it here on Conversion Rater.

1. Logic
Does the name make sense for your product or business? Obviously this isn't a hard and fast rule as there are exceptions of companies with strange names that are unrelated to their actual business that have succeeded such as delicious, flickr, etc. Additionally, there are some names that very loosely related such as Google (math) and Yahoo (feeling of excitement), but are still basically nonsense words.

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