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[2009-08-18] Bad Mouthing The Competition Can Be Damaging To Your Brand
You have a product. It's an awesome product. Thousands of people use it; share its strengths; promote the heck out of it; evangelize about it to anyone who has a question about that product. It becomes a benchmark. When someone mentions the service or platform your product is built for, it's almost the de facto recommendation.
[2009-08-07] How Vocal Should Business Leaders Be With The Media?
How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially negative exposure altogether?
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