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[2010-02-26] Adding Proactive Thinking To Your Social Media Strategy
Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
[2010-02-12] Creating Real Buzz About Your Brand
Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This "buzz" can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character of this buzz are predictors and influencers of brand performance; these exposures "count" in the real world, sometimes even more than the advertising-derived exposure typically measured.
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