|
Crescenzo Likes What He Sees
By Shel Holtz
Expert Author
Article Date: 2006-01-25
Steve Crescenzo, the ultimate critic of crummy CEO and president columns (you know the ones; they used to appear on the inside front cover of employee magazines and sound like they all dealt with the same topic and were written by the same bedraggled communicator) thinks CEO communication has turned a corner.
It may be my imagination, but I think CEO Columns-R-Us may be going out of business. I'm seeing more and more CEO columns-both in print and online-that are willing to deal with real issues. I'm seeing CEOs tackle bad news head-on. I've actually seen a couple of CEO blogs that are conversational-rather than "corporate"-in tone. I'm seeing more and more CEOs willing to answer real questions from employees. I'm seeing CEO columns that work harder to tie the big picture down to individual employees. In short, I'm seeing some damn good CEO communications lately.
Do you agree?
About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blog a shel of my former self.
|
|
