On more than one occasion when I've suggested the how-to approach for lead generation, someone gets concerned that they're giving away their best information. My (glib) response goes something like this:

If you're able to explain away all of your accumulated experience in a 500 word blog post (or 2 minute video), then you're in the wrong business.

Don't worry about giving away all your "best stuff." Your competition already has.

They already have blog posts and videos and email newsletters and webinars that teach your prospects how to do everything that you're charging for.

Don't let this stop you. Because you have something that they don't have and can never have: you. You have a specific way of explaining how-to hire the right people, or grow the greenest grass, or raise healthy children. Maybe your approach is more factual, or funny, or musical, or whimsical, or irreverent, or illustrated, or angry, or French, or sublime or maybe you're the only one who presents it as an interpretive dance.

And by presenting something in a fashion that makes it uniquely your own, you will attract that audience that's looking for something that's more factual, or funny, or musical, or whimsical, or irreverent, or illustrated, or angry, or French, or sublime…or perhaps they just prefer to see things explained through dance.

And for those do-it-yourselfers who take your best material and do it themselves? Don't worry about it. They weren't going to hire you anyway. But what they will do, (and this has happened to me time and time again over the years), is they'll refer business your way when their friends, family and associates ask them for help.

So in short, don't worry about giving away your best material. (Unless you're developing the next generation iPhone.) Get your information out there in your voice, make sure it's search engine optimized, shareable through social media, and start attracting the people who want to do business with you..and with whom you want to do business. Most of them won't want to put in the hard work, even if that was their original intent. Once they see how well you do it, they'll want to hire you instead.

Just remember: you're the most important person in the whole wide world.

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